Following recent openings in Tennessee, Shanghai and Vienna, the latest addition to the UK headquarters is an integral part of the brand’s global strategy. The new showroom is a space where customers, clients and employees can come together to share knowledge and understand how Franke’s solutions can support businesses of all sizes.
“With this dedicated showroom, we demonstrate our commitment and the importance of the UK market to Franke Coffee Systems. After a three-month closure and the refurbishment of the existing site, we are looking forward to welcoming our customers and partners to St Albans,” said Robert Gaemperli, Managing Director of Franke Coffee Systems UK.
Showroom Design
The clean, minimalist design is the perfect backdrop for showcasing the comprehensive product portfolio. It reflects the consistent, bright, and recognisable corporate global branding in terms of floorplans, lighting, and furnishings, creating a natural guidance that engages each visitor. Generous spacing ensures freedom of movement to explore each machine and its capabilities.
Full Range of Machines
The showroom provides first-hand access to Franke’s A line portfolio of fully automatic coffee machines, through to the semi-automatic machines that allow a more hands-on approach to creating barista-quality drinks. High-performance features from Franke Digital Services – such as iQFlow™, FoamMaster™ and CleanMaster – are ready to be experienced at the touch of a button.
BeyondTraditional: Mytico
The professional automatic machine range, Mytico, was launched in the UK just a few weeks ago and is already proving to be a popular addition with Swiss quality and sleek Italian design. The Mytico Due and Mytico Vario, on display for the first time in the new showroom, serve up to four drinks at a time and over 300 drinks per day. Each machine has two responsive 8″ touchscreens with a wide range of menu customisation options to meet the changing needs of customers.
Dalla Corte: Italian Design Meets Swiss Tradition
Another highlight for discerning coffee lovers was the Studio coffee machine from premium brand Dalla Corte. Based in Milan, Dalla Corte is a manufacturer of traditional home and professional machines. Franke Coffee Systems acquired a majority stake in the company in 2019.
Alessandro Zengiaro, the 2020 and 2023 UK Latte Art Champion and Dalla Corte Brand Ambassador, showcased the machine range and fascinated guests with his signature flair and beautiful latte artwork.
Brand Ambassador Wojciech Tysler
During the two-day opening ceremony, guests were invited to experience a great Franke coffee moment with the 2023 Irish Barista Champion and Franke Brand Ambassador Wojciech Tysler. He created his own perfect drink on the new Mytico machine and invited guests to do the same. A fun experience was the blindfolded latte art challenge, where guests were amazed at the results between Wojciech and Alessandro, two professional and champion baristas.
“We have invested heavily in the UK market. We have refurbished the showroom, launched the new Mytico machine range and, most importantly, expanded our sales and marketing team. Now, it is all about creating memorable coffee moments”, says Gaemperli.